About Me

What Drives Me

I’m motivated by curiosity — the desire to understand what drives people and how insights can shape better decisions. I love exploring the space where data and creativity meet, using analysis not just to measure outcomes but to tell stories that make an impact. My studies in Consumer Behavior and Marketplace Studies at the University of Wisconsin–Madison have helped me strengthen both the analytical and human sides of problem-solving.

​

How I Work 

In my work, I value clarity, curiosity, and collaboration. Whether I’m analyzing data from an online video campaign or building an interactive dashboard, I focus on creating tools and insights that are accessible and meaningful. My experience at Procter & Gamble and Kohler Co. taught me the importance of connecting data to people — making complex information simple and actionable.

 

The Human Side

Outside of analytics, I love being outdoors, trying new recipes, traveling, and spending time with friends. I’m someone who enjoys both adventure and reflection — always learning, exploring, and looking for new ways to grow.