My Projects
1
Online Video Campaign Performance Dashboard – Procter & Gamble
During my 2025 summer internship at Procter & Gamble, I developed a targeted online video campaign in the mobile gaming space, optimizing performance through data-driven insights. I analyzed inventory within The Trade Desk (TTD) DSP to uncover cost efficiencies and built an automated SQL dashboard to track KPIs and benchmark ad-to-commerce results. This project enhanced transparency, precision, and overall campaign ROI.
2
Visualizing Performance: Power BI Dashboard – Kohler Co.
At Kohler Co., I designed and implemented an interactive Power BI dashboard for a retail distributor’s sales representatives. The dashboard consolidated category-level data, weekly goals, and top-performing products, making insights accessible to non-technical users. This project improved reporting efficiency, real-time visibility, and performance tracking across multiple stores.